CRNtv Video Series: Intermedia Gives Partners the UC Upper Hand
We talk a lot about how we make UCaaS easy for partners. There are lots of good reasons that back up that statement but summarizing them all isn’t quite so easy. That’s why we worked with CRNtv to develop this three-part video series to walk current and prospective partners through exactly what we’re all about.
Traditional telecom providers and “data guys” may have been a bit resistant to selling cloud-based communication and collaboration because of the stigma its carried in the past:
- IT environments are complex, and provisioning is challenging
- Support and billing expenses will eat into profits
- It’s difficult to add value to a vendor’s branded services
However, as the demand for these integrated solutions quickly outpaces legacy voice solutions, they’re recognizing that it’s time to switch up their strategies. Our affordable, all-in-one UCaaS platform Intermedia Unite™ removes these common barriers to entry.
We know that partners need support that goes far beyond just selling a solution in a box. That’s why we designed Unite from the ground up with the channel in mind. Our VP of UC Product & Marketing, Mark Sher, explains:
“We know that it’s difficult for partners to invest the necessary time, the money and the resources. That’s why we give our partners support in every aspect. We help you learn how to use Unite. We help you with the marketing. We help you get your customers set up. We help you support them, and we help you bill them.”
If you think of the product is an engine, then enablement is the fuel. Success in this crowded and rapidly evolving space means enablement across the entire customer lifecycle, including sales and marketing resources, J.D. Power-certified 24/7 technical support, training, and the reliability of a 99.999% uptime SLA. As a result, partners can be more efficient with their resources and focus their energy on scaling in the cloud.
Unlike most vendors, Intermedia will work behind the scenes to help partners sell cloud services under their own brand – and UCaaS is no exception. Our white labeling opportunity lets partners sell UCaaS services the way they want, on a customer-by-customer basis. By giving partners full ownership of billing, branding and the bundling in of additional products and services, partners can create their own unique value and solution mix, which also gives them the flexibility to set their own pricing as well. As a result, our UCaaS partners make an average margin of 25-30%, reaching up to 50% in some instances.
We know full well that it’s not about the margin you make, but the profits you keep. It shouldn’t come as any surprise then that more than 70% of our partners choose to sell under our private label model.
Frost & Sullivan pegs the UCaaS market at 3.75 billion dollars, and project it to grow four-fold in the next five years. With that in mind, it’s not a question of IF your customers will need UCaaS solutions, but WHO will provide it … you or your competitor?
With online registration that’s simple and free with no annual agreements, what are you waiting for?