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Irina Shamkova of Intermedia Named to 2018 CRN Women of the Channel Power 100 List

We are proud to be a channel-first communication and collaboration provider. We strongly believe that our success in enabling our partners comes from the dedication and passion of our talented team.

One of those individuals is Irina Shamkova, our SVP of Product Management. I am so happy to announce that my colleague Ira has once again been named to the CRN® 2018 Power 100, an elite subset of its prestigious Women of the Channel list.

CRN’s editorial team selects Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the channel. The Power 100 belong to an exclusive group drawn from this larger list: women leaders whose vision and influence are key drivers of their companies’ success and help move the entire IT channel forward.

Designing and driving highly customized products ready-made for the channel

Over Ira’s 17+ year tenure at Intermedia, she has built and led high-performance Product Management, Project Management, UI/UX, and Customer Experience teams and processes. Under Ira’s leadership, Intermedia’s proprietary product portfolio has expanded to cover a broad yet tightly integrated suite of partner-friendly cloud applications. Keeping a constant pulse on what partners need to drive profitability and differentiate, Ira and her team were integral to the product design and successful early-2018 launch of Intermedia Unite™.

Bob Skelley, CEO of The Channel Company shares more on what this award is all about:

This accomplished group of leaders is steadily guiding the IT channel into a prosperous new era of services-led business models and deep, strategic partnerships. CRN’s 2018 Women of the Channel list honors executives who are driving channel progress through a number of achievements—exemplary partner programs, innovative product development and marketing, effective team-building, visionary leadership and accelerated sales growth—as well as advocacy for the next generation of women channel executives.

Our CEO Michael Gold congratulates Ira on her accomplishment:

Ira and her team established the foundational backbone behind Intermedia’s expansion into the rapidly-growing Unified Communication as a Service (UCaaS) market, including major increases in our UCaaS R&D team. As a result of the launch of our new UCaaS platform, Intermedia Unite, the majority of Intermedia’s revenue now comes from proprietary solutions such as voice and UCaaS – these areas are also the fastest growing. We’ve been making it easy for partners to sell voice under their own brand, and thanks to Ira’s leadership and talents, our UCaaS leadership is rapidly expanding.

Intermedia Unite makes it easy for partners to take advantage of the UCaaS market opportunity with integrated tools that make UCaaS easy to sell, provision, install and support.


Learn more about selling Intermedia Unite under your brand or ours:



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About The Intermedia Team

Intermedia helps over 135,000 businesses connect better – through voice, video conferencing, chat, contact center, business email and productivity, file sharing and backup, security, archiving, and more – from wherever, whenever. And, as a partner-first company, Intermedia goes to work for over 7,300 channel partners to help them grow their revenue and maximize their success.