Since our channel partners are the primary conduit to many small and medium-sized businesses (SMBs), Intermedia is committed to providing you with the programs, products, and support you need to build lasting, profitable customer relationships. And now, we’ve added a new Co-Branded option to our Reseller model, to give you even more flexibility to create value for your business:
- Reseller model – the expanded go-to-market reseller program allows partners to own the entire customer relationship under either the existing Private Label option which utilizes the partner’s brand, or the new Co-Branded option that leverages Intermedia’s brand. Under both options, you have the opportunity to make 5x more revenue as compared to the industry standard agent model. You sell the service, set your own margins, and handle billing and support, while relying on Intermedia for customizable marketing materials, full concierge sales support, Tier 2 and Tier 3 technical support, taxation management, and more.
- Advisor model (aka by the market as an agent model) – partners realize healthy, recurring commissions and sell under the Intermedia brand. You help Intermedia close the sale to the customer, while Intermedia provides all of the sales, marketing, technical, and billing support.
We asked Martin Dunsby, CEO of Hybridge, what he thinks of this new Co-Branded option, and he had this to say:
“We’ve been partnering with Intermedia for over 10 years now and have always been drawn to how easy they make it for us to sell the highly-reliable, superior UCaaS and business productivity solutions our customers are looking for. With this new Co-Branded option, the upside is tremendous. The ability for Hybridge to now sell Unite and leverage the trusted Intermedia name, while still enjoying the high reliability, secure central management, and one provider, one bill approach their reseller model delivers, is a win-win for customers and partners alike.”
Michael Gold, Intermedia’s CEO, points out the value of owning the customer relationship:
“Most of our competitors only sell under an agent model, which limits the partner’s revenue opportunity and growth potential. Our Reseller model puts the power in the hands of the partners by allowing them to own the customer relationship, set their own pricing and margins, build more value in their business, and chart a more predictable future. Our Private Label partners have been realizing these benefits for years, and now with the new Co-Branded reseller option, partners that have been hesitant to sell under their own brand can now experience these same revenue-building benefits by selling alongside the name and credibility of the Intermedia brand.”
The addition of the Co-Branded option to the Reseller model means that you now have even more choice when going to market, including the ability to pick and choose which Intermedia program to sell under on a case-by-case basis. Check out the full press release for the full story. Visit our website to learn more about Intermedia’s partner programs, including the new Co-Branded model, or give us a call at 888-299-2522.
Kirsten Barta
Kirsten Barta is Sr Marketing Communications Manager at Intermedia
May 14, 2019
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