The sale of Metaswitch assets by Microsoft to Alianza has introduced new uncertainties for Service Providers relying on the legacy Metaswitch UC platforms. While the transaction, expected to close in early 2025, purportedly aims to stabilize support for core networking components like the Call Feature Server and Perimeta Session Border Controller, it also marks a moment of transition for Service Providers as they evaluate the future of their business-critical platforms.
A Competitive Market That Demands Innovation
In today’s evolving communications landscape, stability alone isn’t enough to ensure competitiveness. To succeed, Service Providers need solutions that go beyond maintaining the status quo. This includes a market-leading product set with ongoing investment in innovation, particularly in AI, and a technical support team dedicated to enabling partner success.
At Intermedia, this is our focus: delivering tightly integrated UCaaS and CCaaS solutions that Service Providers can brand as their own. With control over customer ownership and pricing, partners can differentiate their offerings and grow their businesses while relying on Intermedia’s comprehensive support at every stage—before, during, and after the sale.
When it comes to product innovation, solutions like Intermedia’s Microsoft Teams integration help partners unlock new revenue opportunities by monetizing the largest installed base of UC users with robust telephony and SMS capabilities that enhance the overall UC experience. Additionally, tools powered by Intermedia SPARK AI™ and solutions like Intermedia Archiving boost productivity, support compliance, and improve customer engagement. This blend of product ingenuity and a partner-first approach helps empower Service Providers to differentiate their offerings, build stronger customer relationships, and drive sustained growth.
What Does This Mean for Metaswitch-Based Service Providers?
If you’re a Metaswitch-based Service Provider with customers using MaX UC, it’s worth evaluating your next steps. MaX UC saw limited investment during Microsoft’s ownership—a time when UC adoption surged due to remote work trends and the AI revolution fundamentally reshaped communication tools.
As competitors advanced, MaX UC stagnated, leaving Service Providers at risk of customer churn, particularly among high-value accounts. Customers now expect more than basic features; they demand innovative tools that adapt to the modern workforce’s needs.
If you’re looking to strengthen your business, explore why Intermedia has been recognized as a leader by industry analysts. Our continuous focus on innovation ensures that your customers receive advanced solutions while your business stays competitive.
Why Service Providers Have Options
Service Providers are not limited to one path forward. Intermedia’s UCaaS and CCaaS solutions are primarily available as an all-inclusive offerings, but they can also complement existing Metaswitch deployments, offering flexibility without requiring a disruptive either/or decision. Many partners use Metaswitch for voice infrastructure while relying on Intermedia for their UCaaS and CCaaS needs, enabling them to deliver advanced, branded services to their customers.
With Intermedia, partners retain complete control over their brand and customer relationships while benefiting from a Worry-Free Experience™ that includes robust technology, reliable support, and industry-leading partner enablement. For example, Intermedia’s eighth J.D. Power certification reflects our ongoing commitment to technical excellence and partner success.
Next Steps: Protect Your Business and Your Customers
Time is critical. High-value, UC-focused accounts are increasingly at risk of churn, making it essential to evaluate your options now. Selecting the right partner will help you retain customers, protect revenue, and position your business for growth.
To learn more, check out the whitepaper we recently published for actionable insights and recommendations.
December 13, 2024
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