How to Build a Successful Internal Communications Plan

Effective internal communication is crucial for any organization aiming to enhance productivity and maintain a unified workforce. Developing a robust internal communications plan helps bridge the communication gaps between management and staff, fostering a more collaborative and informed workplace.

Utilizing advanced tools such as Intermedia’s cloud communications solutions can significantly strengthen these strategies, turning them from concepts into essential operational frameworks that drive corporate success. This guide will detail the necessary steps to create a successful internal communications plan tailored to the needs of the modern workplace.

Quick Takeaways

Clearly defined goals are essential for aligning your internal communications with your organization’s overall business strategy.
Selecting appropriate communication tools, like Intermedia’s cloud solutions, ensures efficient and effective message dissemination across the organization.
Actively involving employees in the communication process boosts engagement and fosters a culture of openness and continuous feedback.
Regular monitoring and data-driven adjustments to the communication strategy are crucial for maintaining its effectiveness and relevance.

Establishing Goals and Tools

Defining Clear Objectives

The first step in building an effective internal communications plan is to establish clear, actionable goals. These objectives should directly support the overall business strategy and address specific communication challenges within your organization.

Whether it’s improving team collaboration, ensuring everyone is informed about company changes, or enhancing employee engagement, each goal must be specific, measurable, achievable, relevant, and time-bound (SMART).

Graphic outlines each component of SMART goals

Selecting the Right Communication Tools

Once the goals are set, choosing the right tools is crucial. The technology you select should facilitate seamless communication across different departments and levels of your organization. Intermedia’s cloud communications platforms offer a range of solutions, from instant messaging to video conferencing, which can be integrated into your internal communications strategy.

These tools not only support real-time interaction but also ensure that all employees, regardless of their location, have access to the same information and can participate in company-wide dialogues.

Crafting the Communication Strategy

Creating an Effective Strategy

With your objectives in place and tools selected, the next step is to craft a communication strategy that addresses how, when, and what you will communicate to your team. This strategy should outline the channels you will use (e.g., emails, newsletters, or meetings), the frequency of communications, and the content that will be shared.

It’s important to tailor your messaging to suit different groups within the organization, considering factors such as departmental roles, locations, and even time zones.

Ensuring Message Effectiveness

To ensure your messages are effective, they must be clear, concise, and relevant to the audience. Regularly scheduled updates, like weekly digests or monthly newsletters, can keep staff informed without overwhelming them with information.

Additionally, utilizing the right tools can enhance the delivery and reception of your messages. For instance, video messages for major announcements can add a personal touch and help in reinforcing the company’s culture and values.

Implementation and Employee Engagement

Rolling Out the Communications Plan

Implementing your internal communications plan effectively requires careful planning and coordination. Start by launching a pilot program with a select group of employees to gather initial feedback and make adjustments.

This approach allows you to refine your strategy in a controlled environment before a full-scale rollout. Ensure that all team members are familiar with the new tools and procedures. Intermedia’s cloud solutions facilitate this by offering user-friendly interfaces and comprehensive support, easing the transition for all employees.

Engaging Employees with New Strategies

Employee engagement is crucial for the success of your communications plan. Involving employees actively by encouraging feedback and participation is essential.

A striking statistic shows that 86% of employees and executives believe poor communication is the main cause of workplace problems.