Managed service providers (MSPs) and other channel partners are using white label UCaaS, CCaaS, and VoIP programs to better serve their customers and increase revenue. As a reseller, your business can take advantage of the massive potential these technologies offer, too.
Read on to find out how you can grow your business as a private label reseller in the cloud communications space.
What Is a White Label Reseller?
A white label product is sold to retailers, who then use their branding and pricing to offer the product to their market. Private label is similar, although sometimes a private label product has exclusive features.
As a white label reseller, your business sells UCaaS, CCaaS, and VoIP solutions under your brand. That means your customers never see branding for the cloud provider that offers the software application.
It’s your brand and your pricing model. This approach enables your company to leverage your brand, control your margins, and own the customer relationship. As a result, you can continue serving as your customers’ go-to technology company, providing your in-house services as well as any private label VoIP products and communications platforms your customers need to run their organizations better.
Why White Label CCaaS, UCaaS, and VoIP Programs Can Drive Revenue Growth
It’s no secret that the demand for cloud-based communications is growing. These tools enable businesses to foster collaboration, support better digital employee engagement, and enhance customer experience.
The global market for unified communications as a service (UCaaS) is expected to grow at a compound annual growth rate of 10.2 percent over the next eight years. Because of the adoption of 5G, the market for VoIP is expected to grow even faster (CAGR of 14 percent). And with the rise of remote work, forecasters expect the contact center as a service (CCaaS) market to grow with a CAGR of 17.5 percent from 2022 to 2029.
When you become a reseller, you can enter the market and capitalize on this growth, bringing in another revenue stream for your business. You get to leverage already existing products, IT support, and marketing materials to earn more while, at the same time, staying ahead of your competition.
And, with a white label program for a software as a services solution like UCaaS, CCaaS, and cloud phone systems, your customers pay a monthly subscription fee, which means a predictable flow of income for as long as your customers choose your business for their cloud communications needs.
But to position your brand as a go-to source for cloud communications business software, you’ll want to partner with a provider that offers industry-leading technologies.
Introducing Intermedia’s White Label Reseller Program
The most important decision you can make when you decide to sell white label VoIP, unified communications, or contact center solutions is who to partner with. Your partner should offer advanced technologies that will benefit your customers.
It should also provide a comprehensive reseller program that lets you start earning money right away.
Intermedia Partner Accelerate is the Intermedia reseller program. It’s purpose-built to give our resellers everything they need to grow their cloud businesses and maximize profits. You can choose a private label or white label approach or use a co-branded model if you want to share the Intermedia brand as a selling point.
The key advantage of Intermedia’s program for white label products is that you own the relationship. Let’s take a look at how it works:
- Your business retains ownership over billing and support. You can also choose how you want to bundle products for your customers.
- While Intermedia is there to help with sales assistance and marketing materials that use your brand, it’s your company that closes the deal with every customer – which lets you maintain your position as the go-to source for business technology needs for your niche.
- Because you decide what retail pricing to use with your customers – Intermedia bills you at the wholesale price – you have the flexibility you need to increase your profit margins and compete with other sellers.
- Your customer support team interacts with your customers, but Intermedia experts are always available to your teams with level 1 technical support.
- You have the option to sell white label products – in that case, only your brand is visible, and you can grow your brand image. We also offer a co-branding option for cloud products if you want to leverage the Intermedia brand.
Intermedia is a leading provider of cloud communications and is well-known in the industry. Whether you use our brand or not, you still get the premium-quality features our technology comes with.
Intermedia Unite is a robust yet easy-to-use unified communications platform that lets employees work from wherever and still enjoy crystal-clear communications. It combines video conferencing, chat, business email, and cloud phone services and offers leading-edge compliance and security features, including file sharing and backup, automatic archiving, and more. Intermedia Unite also integrates with Intermedia Contact Center, bringing together two powerful tools to handle internal and external communications together.
With this type of all-in-one approach, data is more visible, analytical insights are available in real time, and your users save time because all the tools they need to be productive and collaborate are available through one log-in.
Become a Partner Today and Offer Your Customers the Communications Solutions They Need
UCaaS, CCaaS, and cloud phone services are the future of business. By selling these services, your company can continue to grow and capitalize on the customer relationships and brand you’ve worked hard to establish. Learn more about how Intermedia partnership models work, and consider becoming a partner today!