White-Label Communications: The Ultimate Guide

January 11, 2024

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If you’re a managed service provider or a technology dealer, a great way to grow your business is with unified communications. Everyone wants a convenient way to connect with others, especially other businesses that need to maintain customer relationships.

However, does that mean you have to build a phone system from the ground up? With white-label communications, you won’t have to.

Find out all you need to know about white-label communications and how to use this arrangement to start quickly generating revenue.

Key Takeaways:

  • White-label services allow you to sell a ready-made product or service with your own branding.
  • UCaaS is a cloud-based communications service that focuses on connecting internal teams, and CCaaS is software that enables flexible remote and hybrid customer service.
  • White labeling gives you the freedom to set your own prices and retain the customer relationship. 
  • Look for a provider that is a supportive partner for your operations.

What Are White-Label Communications?

White-label items are products that you procure from a provider and sell under your own brand name. The rise of digital offerings makes it easier than ever to brand software as a service as your own and sell it to your customers. 

In communications, profitable platforms include unified communications as a service and contact center as a service. Before you can sell them, you need to understand the difference between the two.

UCaaS

UCaaS refers to a cloud-based business communications service in which your provider offers multiple channels through one platform. End users have phone calls, instant messaging, email, video conferencing, and faxing in a single, low-cost service.

UCaaS, such as Intermedia Unite, is the most cost-effective solution for businesses that require a private branch exchange to connect with fellow team members. Best of all, it creates a secure network for hybrid and remote teams.

CCaaS

While UCaaS allows your clients to make calls and connections outside of their organizations, the focus is mostly on internal connectivity and productivity. What about clients who are looking for a call center for customer outreach or a help desk?

Those teams need CCaaS as a solution. CCaaS is also a cloud-based platform, so a company’s agents can still work from anywhere. 

The advantage of CCaaS over a traditional call center is it is a more nimble, omnichannel system. For that reason, communications professionals now use the term “contact center” instead of “call center.”

What Are the Benefits of Selling White-Label Communications?

White-label communications are a positive addition to your portfolio for various reasons.

Higher Margins and Recurring Revenue

You certainly have the option to sell unified communications as a commission-based advisor for a provider like Intermedia. However, you can increase your margins with white labeling. With this arrangement, you control the product, and you own the customer relationship.

You also get to jump in on the continually expanding Voice over Internet Protocol market. As a subscription service that many businesses rely on, you can secure monthly recurring revenue for earning stability.

Reliable Product

Creating a new product has a learning curve and involves growing pains. With white-label communications from Intermedia, you get a proven service that has been satisfying customers for over three decades.

Better Customer Retention

If you have to send your customers to someone else for VoIP or contact center services, that vendor might also offer other items you provide. You can protect your client relationships by serving as a one-stop shop for their tech and communications needs.

Easy To Start and Maintain

You could be selling your own white-label digital phone service before the week is over. Because the provider hosts the infrastructure at secure locations, installation is seamless for your customers. When technical difficulties inevitably occur, your provider is there to back you up with support.

Mobility and Scalability

You also don’t need to warehouse a lot of items to sell white-label communications. All you have to do is educate yourself and your team about your service. Then, you can sell as little or as much as you want, wherever you are.

How Do You Find the Best White-Label Communications Provider?

An online search will unveil multiple white-label providers, but the company that appears at the top might not necessarily be the best fit for you. Use the following guidelines to find a solid partner.

Truly Unified Communications With Integrated Solutions

The broader your portfolio, the easier it is to capture more revenue. Take note that some white-label providers only offer UCaaS and not CCaaS.

On the other hand, a company might offer CCaaS but is white labeling it from another provider itself. The issue is that CCaaS and UCaaS work best together from the same provider as one solution. Look for a brand, such as Intermedia, that offers truly unified communications where UCaaS and CCaaS operate cohesively. 

Secure Technology

Your provider also needs to offer the latest in data security. As a result, you and your clients have full confidence in the privacy of their communications, no matter the industry.

Support

Not only should your communications service be reliable, but your partner provider also needs to be there to assist with any high-level technical difficulties. Further, true partners will provide you with sales and marketing materials that you can brand as your own. When you succeed, your provider also rewards you with benefits, such as market development funds.

Freedom of Customer Ownership

Your provider shouldn’t interfere with how you sell your products or try to poach your customers. A reliable provider is more than a vendor; they’re a proven partner who encourages your success.

Flexibility

You might not be ready to offer a full white-label solution, but you still want to dip your toes in the water and start generating income in the communications market. A solid provider with a strong brand name is willing to allow you to cobrand to enhance your credibility. 

If you’d rather sell on straight commission and leave the marketing and support to your provider, that option should be available, too. Intermedia offers each of these reseller options and allows you to change your program when you’re ready. 

How Do You Start Selling White-Label Communications?

Your road to generating additional revenue with white-label communications is merely a phone call away. Discuss Intermedia’s Champions Program with a representative to find out how you can enhance your business’s portfolio with white-label communications.

 

The Intermedia Team

Intermedia helps businesses of all sizes connect better – through voice, video conferencing, chat, contact center, business email and productivity, file sharing and backup, security, archiving, and more – from wherever, whenever. And, as a partner-first company, Intermedia goes to work for our channel partners to help them grow their revenue and maximize their success.

January 11, 2024

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