Unlocking the Microsoft Teams Opportunity for Service Providers 

Microsoft Teams has become the dominant collaboration platform, surpassing 320 million monthly active users and capturing nearly 46% of the global UC&C market. Yet despite its massive adoption, over 90% of Teams users still rely on other systems for business telephony—leaving a vast, untapped opportunity for service providers (SPs). 

For SPs, offering Teams-integrated voice and customer engagement solutions is no longer optional. Failing to do so risks customer churn and lost market share to more holistic competitors. 

The whitepaper explores three primary routes for SPs to enter the Teams voice market: 

• Direct Routing: Flexible, but complex and costly to implement and maintain. 

• Operator Connect: Easier deployment, but highly commoditized with low margins. 

• Embedded Solutions (e.g., Intermedia Ascend for Teams): A differentiated, higher-margin path that integrates enterprise-grade voice, SMS, contact center, and AI tools directly within Teams. 

With Ascend for Teams, service providers can own the customer relationship, retain brand control, and deliver a superior experience—while driving significantly higher ARPU compared to Microsoft-native models. 

Download the whitepaper, Microsoft Teams and Service Providers: Navigating the Opportunity, to explore the economics, business models, and strategies that will help SPs thrive in the Teams ecosystem. 

Brian Gregory

Brian Gregory is the Senior Director of Product Marketing at Intermedia Communications. He has responsibility for guiding Intermedia’s service provider marketing initiatives, including product strategy, content development, business analytics, and go-to-market execution. Brian has held various roles in marketing and product management at communication service providers and technology concerns, including Ribbon, Metaswitch, and Sprint.